I’m Saulo Dutra, an SEO strategist working across content, technical optimization and conversion-focused page planning. My experience combines international client work with independent websites where I test research, publishing and measurement in practice. I can help your team connect Brazilian market knowledge with the day-to-day work needed to build a stronger search presence. I also support SEO strategy, keyword research and content planning for projects in Portuguese, English and Spanish.
SEO strategy for your entry into Brazil
An established site with indexing problems needs a different plan from a company entering Brazil with no local content. We begin with your situation: current pages, business priorities, available resources and the search demand relevant to your offer.
The initial scope may be an audit, a market-focused roadmap or ongoing support. Recommendations are prioritized by likely business relevance, evidence and implementation effort, so your team can see what to address first.
Connect technical SEO and content for Brazil
I review crawlability, indexation, redirects, canonicals, internal links, metadata and architecture alongside the content itself. A technically accessible page still needs to meet a real search intent and explain a relevant offer.
Depending on the project, I use tools such as Screaming Frog, Semrush, Ahrefs, Google Search Console and GA4. I distinguish tool estimates from your own performance data and explain the reasoning behind the recommended actions.
Support the team doing the work
You may need a strategist who writes briefs, an editor who improves important pages, or a partner who works with your developers on an implementation list. We define the responsibilities and reporting rhythm at the start.
For projects involving both English and Brazilian Portuguese teams, I keep the handoff clear: the issue, why it matters, the proposed change and how to check whether it was implemented correctly.
What you receive
- SEO audits with an actionable, prioritized issue list
- Brazil-focused keyword and search-intent planning
- Content architecture, briefs and internal-link recommendations
- Review of important landing pages and conversion paths
- Implementation support and reporting matched to the agreed scope
How we work together
1. Review the starting point
We examine your goals, audience, existing site and any available analytics. I identify the main constraints and opportunities.
2. Build the roadmap
I organize recommendations into a manageable sequence, with priorities, dependencies and clear ownership for your team.
3. Execute and assess
I support the agreed work and review meaningful data as it becomes available, adjusting priorities when the evidence changes.